If you think your idea is too small to be lucrative remember this: Merv Griffin wrote the theme for Jeopardy. It was initially 14 seconds long, so he made it 30 second long by changing the key and playing it again; just enough time for contestants to finalize their answers.
It is estimated that the royalties for his efforts exceed 70 million dollars.
Reference: May-June Edition of Mental Floss
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