Corporate Social Responsibility

In the January 17th issue of the Economist they tackle the issue of Corporate Social Responsibility (link below). For some this sounds like the same old cynical public relations campaign dressed in environmentally friendly and low carbon footprint clothing. It is true that there is a PR aspect to the idea of jumping on the "green" band wagon. However, there are a growing number of companies taking it seriously.

The emerging work force has a more sensative social conscience and is making career choices based on a company's social responsibility track record. Companies are also discovering that making volunteer opportunities available to employees adds to their job satisfaction.

Practically speaking, happy employees are more productive and less likely to steal from their employers. Companies that behave ethically do enjoy a reputation that aids their growth.


http://www.economist.com/opinion/displaystory.cfm?story_id=10491077